Instacart is a grocery technology company whose marketplace connects consumers with supermarkets and other retailers for delivery and pickup. Customers browse participating stores, place orders, and have items selected and fulfilled through Instacart's shopper and logistics network. Beyond the consumer marketplace, Instacart provides retailers with e-commerce technology, fulfillment tools, analytics, connected-store products, and advertising services. Consumer packaged-goods brands use its advertising platform to reach shoppers close to the point of purchase.