Yelp operates a local-business discovery platform built around consumer reviews, photos, ratings, and business information. People use it to find restaurants, home services, shops, health and beauty providers, and other local businesses. The company offers businesses advertising, profile, messaging, lead-generation, reservation, waitlist, and service-request tools. Yelp's marketplace connects consumer intent with nearby providers while its user-generated content helps customers compare options and make local purchasing decisions.