Senior Product Designer, Search and Personalisation

Get to Know the Team

The Search & Personalisation (SNP) team builds the intelligence layer that helps Grab understand what each user wants — and surface it before they ask. We work across search, discovery, recommendations, and cross-vertical personalization, using data and machine learning to make every interaction feel effortless. Our work underpins some of the highest-traffic surfaces in the app, and the decisions we make affect millions of users across Southeast Asia every day.

Get to Know the Role

You will shape experiences for search, discovery, and personalization surfaces, translating ML-driven content into intuitive user interactions. It combines data, experimentation, research, and AI tools to identify opportunities and improve product outcomes.

You will report to the Head of Design, SPA & GFB. We base this role onsite at the One North office.

The Critical Tasks You Will Perform

• Manage end-to-end design for search, discovery, or personalization surfaces within your PST — from problem framing through to shipped product.
• Design experiences where the content is generated — working with ML and data teams to translate algorithmic outputs into intuitive, user-facing interactions.
• Use data, experimentation results, and qualitative research to identify friction points and opportunity areas within your surface.
• Apply AI tools in your workflow — for research synthesis, rapid prototyping, content generation, and interaction exploration.
• Collaborate with PMs, engineers, and data analysts on goals, validate assumptions, and deliver measurable outcomes.
• Contribute to and maintain design system standards, ensuring quality and consistency across high-traffic consumer surfaces.

What Essential Skills You Will Need

• 4–6 years of experience as a Product Designer or UX Designer, with a portfolio of shipped product work.
• Design complex, data-rich tools — within ads, B2B SaaS, e-commerce, or marketplace products.
• Interaction design and visual design skills — comfortable with hierarchy, layout, component-level thinking, and designing for dense information environments.
• Proficiency in Figma and prototyping tools (e.g., ProtoPie); work familiarity with design systems.
• AI Fluency: uses AI tools to accelerate research synthesis, brainstorming, and prototyping, and is comfortable adopting new tools as they emerge.
• Frame design decisions with clear rationale and communicate work to PMs, engineers, and other teams.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.